From five continents, 30 semi-finalists have been selected to compete for a place in the final of Electrolux Design Lab 2012. Over 20 countries are now represented and from these 10 designers will be chosen to compete in the final to be held in Milan, Italy on October 25, 2012. The semi-finalists have drawn inspiration from experience creators such as professional chefs or interior designers. There you can find the 30 semi-finalist concepts that best reflect Electrolux design philosophy whilst working to create new home appliances that stimulate, engage and enlighten all of our senses.