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Francesco Zorzi – Gemma

by Francesco Zorzi. The project consists of a system that allows to simply follow step-by-step the growing process of small plants and flowers, from sowing, to sprouting, to transplants planted. From the very beginning of the design process I started thinking about the situations in which this product could have been used, in the attempt to provide a well-rounded object, suitable for different contexts: at home, in the garden, good to be moved from one place to another. I wanted to design something that connected in a meaningful, practical, evocative way to people, an object that was useful but at the same time able to integrate well itself with furniture of contemporary apartments.